
2023
The Campaign Waiting to Happen (Series)
WATCH THE VIDEO
TOURISM DESTINATIONS COUNTRIES Series
Synopsis
As elsewhere, 2022 was to be a year of recovery for the Ukrainian tourism industry. We planned to launch the promotional campaign focusing on Ukraine’s incredible diversity to encourage international tourists to visit.
Diversity of Relaxation.
Diversity of Joy.
Diversity of Taste.
Diversity of Time.
Diversity of Ukraine.
We planned to show our amazing Carpathian Mountains to visitors from the Arabian Gulf, dynamic Kyiv to the youth of our neighboring countries, and Chornobyl to post-apocalyptic thrill seekers.
In February 2022, our plans, as well as the lives of all Ukrainians, were distorted by the aggressive acts of the russian federation.
But we remain strong and free. And just like our Victory, this is the Campaign Waiting to Happen.
Country | Ukraine |
Client |
State Agency of Tourism Development of Ukraine |
Production Company |
Odde Agency |
Agency | Odde Agency |
Goals of the film
The goal of the compign was Ukrainian Tourism Promotion planned for 2022.
Target Group
We planned to show our amazing Carpathian Mountains to visitors from the Arabian Gulf, dynamic Kyiv to the youth of our neighboring countries, and Chornobyl to post-apocalyptic thrill seekers.