Hamad International Airport, Qatar, wanted to launch a global campaign celebrating the first anniversary of its ‘Orchard’ indoor tropical garden. This campaign was part of a longer-term strategy to change the perception of what an airport can be, from a place to catch a plane, to an experiential destination i – as such, the campaign needed to be engaging, immersive and aspirational – a rich sensory taster of Orchard that conveyed rejuvenation to weary travelers.