
2019
Fall in Love with this Land
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Promotional Film
Synopsis
Rota Vicentina changed the Alentejo and Vicentina Coast. in 5 years, the region began to welcome tourists outside the summer, which was traditionally the peak season in the region. In 2017, rota vicentina had 27 thousand walkers in its trails. The project is a success, but also brings a few challenges. How to protect the environment but also promote tourism in the region? How to respect the local identity and keep the region intact and unspoiled? How to escape the mass tourism consequences?
Country | Portugal |
Client |
Rota Vicentina |
Production Company |
ZOEEU LDA |
Agency | NA |
Goals of the film
Visitors, tourism professionals, local communities
Target Group
Inspire a reflection on the sustainable tourism challenges