What is the best way to advertise Riga? … from the Advertising Agency point of view!
Who is Vairis Strazds? I’m the creative director of NORD DDB Riga (that’s our new name after joining the NORD advertising agencies network). Our common goal is breaking brands into...
What’s the best way to promote Riga? … from the City’s point of view!
Who is Ieva Lasmane? I am the board member in Riga Tourism Development Bureau responsible for marketing and promotion activities for Riga city. I am a part of a wonderful...
How important is Travel Video Marketing for tourism destinations.
Who is Cat Leaver? A sister, daughter, wife and friend. A Scot with a love of home and the wider world. A strategist and marketer. An advocate for greater inclusivity...
YouTube’s Role in Destination Image Creation by Hrvoje Jakopović
Who is Hrvoje Jakopović? Assistant professor in the Department of Strategic Communication at the University of Zagreb, Faculty of Political Science. I am dedicated to research and teaching in the...
Teamwork, intuition, daring and insights. The success of Brand Scotland and its message of love towards Europe.
Who is Santi Valldepérez? Santi Valldepérez is Documentary filmmaker, Consultant and Producer.He is Graduate in Audiovisual Communication from Pompeu Fabra University (Barcelona, Spain, 2001). Student of the Master's in Communication...
How important is travel video marketing for the European Tourism after COVID-19?
Who is Eduardo Santander? I am proud to be the Executive Director of the European Travel Commission (ETC), an association of National Tourism Organisations (NTOs) created in 1948 to promote...
Time for Center of Portugal… Interview with Pedro Machado
Who is Pedro Machado? President of the Regional Tourism Entity, Turismo Centro Portugal, the most diverse portuguese tourist region. He has a great appetite for knowledge, he is an entrepreneur...
How Tourism Brands are using video during Covid-19 pandemic?
“Yet again, the strong economic performance of Travel & Tourism provesthe power of the sector as a tool for governments to generate prosperity while creating jobs around the world.”Gloria Guevara Manzo,...
Tourism Marketing through the pandemic crisis by Chris Torres
We are facing a global crisis due to the Coronavirus pandemic. We experienced an unprecedented situation: people lockdown at home, airports and borders closed. The world was forced to stop...
European Tourism Sector Demands Urgent Supportive Measures To Reduce Devastating Impact Of Covid-19
The European Tourism Manifesto alliance, the voice of the European travel and tourism sector, has issued the following statement on the implementation of urgent measures to limit the COVID-19 oeccutbreak’s...
