How to create “Extraordinary Stories” for video campaigns.
Who is Ryan Reed? Avid traveler, amateur adventurer and full-time storyteller at M&C Saatchi UAE.Ryan Reed joined Ogilvy South Africa as an Art Director and a few short years later,...
How to reveal “Extraordinary Stories” using video
Who is Ali Al Shaiba? Executive Director of Tourism and Marketing at the Department of Culture and Tourism. I have been with DCT Abu Dhabi for about two years now,...
The festivals of tourist communication. From meeting points to lighthouses
Due to being in the intersection of two industries - tourism and communication - concomitant in some places but independent after all, the tourist communication festivals must constantly track the...
What is the best way to produce a video about Riga? … From the Production Company point of view.
One of the best ways to promote and discover a city is through a guide. "Insider's Guide to Riga", is a series of short videos that aims to promote the...
What is the best way to advertise Riga? … from the Advertising Agency point of view!
Who is Vairis Strazds? I’m the creative director of NORD DDB Riga (that’s our new name after joining the NORD advertising agencies network). Our common goal is breaking brands into...
What’s the best way to promote Riga? … from the City’s point of view!
Who is Ieva Lasmane? I am the board member in Riga Tourism Development Bureau responsible for marketing and promotion activities for Riga city. I am a part of a wonderful...
How important is Travel Video Marketing for tourism destinations.
Who is Cat Leaver? A sister, daughter, wife and friend. A Scot with a love of home and the wider world. A strategist and marketer. An advocate for greater inclusivity...
YouTube’s Role in Destination Image Creation by Hrvoje Jakopović
Who is Hrvoje Jakopović? Assistant professor in the Department of Strategic Communication at the University of Zagreb, Faculty of Political Science. I am dedicated to research and teaching in the...
Teamwork, intuition, daring and insights. The success of Brand Scotland and its message of love towards Europe.
Who is Santi Valldepérez? Santi Valldepérez is Documentary filmmaker, Consultant and Producer.He is Graduate in Audiovisual Communication from Pompeu Fabra University (Barcelona, Spain, 2001). Student of the Master's in Communication...
