We are facing a global crisis due to the Coronavirus pandemic. We experienced an unprecedented situation: people lockdown at home, airports and borders closed. The world was forced to stop and go into social isolation to prevent the spread of the virus. After two months, step by step the world is returning to a new normality, unknown to all of us.

The impacts on a global scale were felt in all sectors, with tourism being one of the most affected. How is tourism going to reinvent itself?

We are witnessing the beginning of something new, and the tourism industry must adapt and create new strategies for the promotion of tourist destinations and their attractions.

Hugo Marcos spoke with Chris Torres, a marketing expert, who will talk about the impact of coronavirus on the tourism industry and how organizations should act to overcome the crisis.