Nazaré! A poem written by the sea and read by the soul of Portugal, where in each wave that appears in Praia do Norte, in each whisper of history that echoes through the streets, it reveals itself as the beating heart of the Portuguese soul.
Nazaré has the biggest waves in the world. Today, it is the feature that is on everyone’s top of mind. Therefore, we are starting from this excellent work done so far to build a new way of communication and show that there is something even greater in Nazaré that needs to be Seen. Experienced. Lived.
In the concept of Great | Giant | Larger than life, we find the genesis of the creation of the world and of all human invention and thoughts. We are always looking for something bigger to help us realize the greatest of all journeys: life.
We want to convey the message that there is something so sublime in the Nazarene soul that everything that is most beautiful could have been created here.
In this sense, we summoned the great creators of the world – some of them were in Nazaré, like Kubrick or Cartier-Bresson – and we took their famous phrases about the concept of greatness to show that in Nazaré there is a greater force, almost divine, that deserves to be experienced at least once in a lifetime. In these “Bigger than life” personalities we find the right words to describe what it means to be bigger, showing the grandeur of Nazaré.
Throughout the video, through the unmistakable voice of Nazarene actor Graciano Dias, we are invited to embark on a journey where time merges, where the old celebrates the new, and traditions resonate with modern vigor. Here, where the Atlantic kisses our shores, pride wears 7 skirts and faith rises to Our Lady of Nazaré.
The end result is an epic spiritual message from the great “quotes” of the world’s greatest creators and thinkers. A heartfelt invitation to live, breathe and dream big about Nazaré, and the greatness of its genuineness.