The US International Awards has a rich history since its foundation in 1967. Originally known as the US International Film & Video Festival, it has long been a prestigious platform for recognizing outstanding work in the industry. In 2021, under the management of Filmservice International, Europe’s largest corporate film festival organizer, the festival entered a new era of energy and expertise.
Celebrating exceptional corporate videos, branded content, and documentaries, the US International Awards draw global talent with over 100 categories, including Corporate Videos, Online & Social Media, Documentaries, Independent Videos, and Production Arts & Crafts.
The US International Awards jury includes experts from top companies, such as BBDO, New York Times Advertising, Havas Media, Publicis Groupe, Bloomberg Media Studios, Google, and Ogilvy. Their expertise makes the judging process thorough and sets a high standard for excellence in audiovisual production.
Since joining the International Committee of Tourism Film Festivals (CIFFT) in 2003, the US International Awards has significantly contributed to the CIFFT Circuit, a global competition that awards the World’s Best Tourism Films of the Year. The festival’s Tourism Categories attract entries from tourism brands and organizations worldwide, providing a premier platform for showcasing innovative and captivating tourism videos.
Dive into our interview with the festival manager, Marlene Marcher, to find out more about the upcoming edition of the US International Awards, whose results are coming in June.
What makes your festival a standout event for filmmakers and representatives from the tourism industry?
The US International Awards are a renowned platform celebrating exceptional creative branded videos. The inaugural competition in 1968 marked the beginning of the awards' robust journey, and with a recent rebranding, the US International Awards represent prestige, legitimacy, and contemporary significance. On top of that, we all know that Los Angeles with Hollywood is connected with film. Thus, winning an award in Los Angeles has a certain appeal and adds to the overall experience.
What does the CIFFT membership represent for your festival?
Membership in CIFFT signifies the US International Awards' dedication to excellence in tourism film, while also having a role as a global hub for facilitating international collaboration and recognition within the industry.
Looking ahead to the 2024 edition of your festival, what can participants expect?
Submissions are reviewed by an esteemed panel of judges, including creative visionaries from renowned agencies such as BBDO, Ogilvy, Publicis, and VML, as well as talented storytellers from companies like Bloomberg Media Studios, Google, Red Bull Media House, The New York Times, and VICE. These judges will determine which entries will be awarded with our prestigious Star Trophies. Participants and interested people from all around the world will have the opportunity to watch a cool and modern Winner Announcement Video to find out who the winners are. Acknowledging the importance of promoting award-winning work, we provide the winners with a variety of materials to showcase their win.
