From 1^st  to 25^th October, the worldwide audience is invited to cast their votes and help to choose the next World’s Best Tourism Film. Forty tourism videos from 16 countries participate in the fourth edition of the CIFFT “People’s Choice” Award, promoted by the International Committee of Tourism Film Festivals (CIFFT) at www.cifft.com.

The CIFFT “People’s Choice” Award is an online voting competition that encourages people to discover new tourism destinations through video and choose their favourite. The quality and diversity of destinations represented in the videos make this campaign a perfect opportunity to make the audience aware of unique destinations and get inspired for future vacations.

Among the represented countries are Australia (2), Austria (5), Croatia (1), Denmark (1), Greece (3), Italy (1), Japan (4), Lithuania (2), Mexico (1), Montenegro (1), Poland (1), Portugal (8), Serbia (1), Slovenia (1), South Africa (1), and Spain (7).

This year’s competition promises to exceed the records of the previous edition: 80000 votes from 140 countries, generating 7M impressions globally. With a total of 18437 votes, the Spanish video “The Captain”, produced by Innova Films for Conil de la Frontera, was chosen by the international public as the World’s Best Tourism Film - CIFFT “People’s Choice Award 2020.

For Diana Andión Sanmartín, Managing Director of the Conil Municipal Tourism Board, “The CIFFT “People’s Choice” Award has been our best showcase. Without a doubt, we believe that it was the best opportunity to promote our destination.”, said.

The online voting competition also proposes to bring attention to the great potential of Travel Video Marketing, used to promote Tourism Brands, Destinations, Products and Services. Video is one of the most powerful communication tools used worldwide to encourage the desire to travel and to promote a message of optimism throughout the sector.

Alexander V. Kammel, CIFFT Director, reinforces that “The CIFFT “People’s Choice” Award ” brings to the public tourism experiences presented creatively and innovatively through video. Now it’s time to choose the best between the productions that are raising the standard of excellence in promoting tourism destinations, products, and services.”, affirmed.

Voting is open from 12:00 AM CET 1^st October to 12:00 AM CET 25^th October and limited to one vote per IP Address or Browser Session during the Voting Period.

The video that achieves the highest number of votes will be awarded with the title of the World’s Best Tourism Film - CIFFT “People’s Choice” Award 2021. The winner will be announced on 26^th October on the CIFFT’s website (www.cifft.com) and social media networks.